Trans-media storytelling was the fuel that drove Obama’s success in his first election to Presidency.
It is story telling across platforms, http://www.youtube.com/watch?v=bhGBfuyN5gg for a great introduction.
The deluge of information on the internet makes it more and more difficult to grab audience attention.
Therefore co creation, participation and engagement become critical tools and there is increasing talk of creating
immersive experiences. In this new world of plenty we are both wooing and being wooed constantly.
Robert Pratten is one expert at http://www.tstoryteller.com/
For the Indian context read http://gauravonomics.com/transmedia-storytelling/