In 1977 there was Star Wars. I am often amazed by the fact that some Americans(the ones I see
on serials like How I met Your Mother) sometimes treat the Star Wars trilogy with the reverence
reserved for foundational myths.. Joseph Campbell hailed it as creative mythology that gives new depth
and dimension to our sense of self and our place in the universe.Much before transmedia story telling became a buzz word.
Star Wars had spinned off an animated TV series, games, comics, toys, websites, novels etc etc etc.
Fans of the franchise weave narratives of first seeing the film into personal narratives of growing up in America. Read http://feministfangirl.blogspot.in/2011/11/feminist-fun-with-force.html as a woman’s homage to a girl hood hooked onto Star Wars.
Some fans have morphed into raving maniacs http://windynickel.wordpress.com/2013/04/18/a-raving-maniacal-tribute-to-star-wars/